App Store Optimization (ASO)
We enable apps to unleash new potential, transform operations, and achieve lasting success through Constant Mobile Application Optimization and Monitoring, influencer marketing, App Store features, content marketing and PR.
APP Store Optimization
Increase Organic search results and Downloads by Keyword targeting, Reputation Management, App upgradation, App store management.
APP Audit report
Identify the Weakness in Your App Profile. Benchmark your app against the top 100 apps with our ASO Report. Find out how you can improve the app page and compete with similar apps.
Our clients have been featured on various platforms through PR, BLOGGER OUTREACH & INFLUENCER MARKETING.
Soft Launch Strategy
We help clients with the soft launch strategy that has led the APP to Feature on Apple Store and Play Store.
Mobile App Marketing and Analysis
We specialize in getting you the right exposure, for the right stage of your company. Whether it’s a product launch, update outreach, or crisis management, we’ve got your back!
We draw on years of expertise and optimization know-how to produce Mobile Growth Audits
What is ASO?
FULL SERVICE ASO
The ASO Project provides full-service ASO. We cover all areas of your app to maximize your downloads. Check out our services for more information.
DATA, TECHNOLOGY, DASHBOARD
We've developed our client dashboard, along with technologies to collect data from the app stores to make the best possible optimization decisions.
CUSTOM MANAGED STRATEGY
We provide a fully managed solution. We become your company's dedicated resource for all things ASO. We handle the optimization process from top to bottom.
Expanding to additional countries can be a way to unlock even more download potential. Let us optimize your app all over the globe!
IOS, ANDROID & AMAZON
Is your app available in multiple app stores? No? No problem! Our services cover the Apple App Store, Google Play Store, and Amazon App Store
SOLUTIONS BEYOND KEYWORDS
Influencer marketing, Link Building, Apple Search Ad Management, and more. Check out our services to learn about our full array of solutions.
Experts in App Store ASO
We at AppCare, tackle the facts and challenges with a combination of an experienced team of ASO experts, and the monitoring & analytics technology needed to fine-tune and optimize every single step of our ASO campaign. Like many other search engine optimization services, app marketing relies on a strict flowchart of needs:
First, your application needs to be found
This requires heavy analytics and relevant data aggregation. Simply aggregating any data is a mistake that far too many app store optimization companies make. We focus on actionable, useful data without the clutter.
Then, you need a slick app page
Once a customer finds your app in the rankings, there are only a handful of factors that help them determine whether or not your app is worth a damn: logo and preview design, description formatting, and app reviews. This is where our world-class keyword research and app store keyword optimization comes into play.
Last but not least, you need outside power
There are limited ways to push your visibility, discoverability, and ranking through App Store Optimization and Google Play SEO – you’ll need to utilize some of your marketing resources in getting the word out about the application through relevant marketing channels.
Our Approach to App Store Optimization
We do our research well - our ASO strategy is based on understanding the customers, the competitive landscape, and the utility of your app.
KEYWORD RESEARCH FOR ASO
We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
First impressions matter, and so does your app logo! An attention-grabbing logo in bright colors, unique shape, and/or simple imagery is a key part of your app’s branding. For example, take Instagram’s logo - it’s bright, it’s descriptive, and is easily recognizable.
In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success - your app’s best fit, user mindset, and competitor categories are all valid considerations.
App Title is the name of your app & is the first thing that will be noticed by the user. The correct combination of keywords in the app title along with the name of the name helps in ranking higher & getting better visibility of your app during the organic search.
Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features - this is your window display to the world! We love the screenshots that Snapchat has used - they accurately depict all that the app can do.
DOWNLOAD & RETENTION
Post download, app engagement, and retention are the next challenges to work on - a high-quality app is only the first step. Introducing incentivization, adding personalization, asking and acting on user feedback, as well as frequent updates to the app will be valuable additions to the lifecycle of the app.
APP REVIEWS & RATINGS
The most important factor in app rankings is the volume and quality of reviews and ratings - encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
APP PUBLISHER NAME
Publisher name and reputation also drive app searchability - choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:
An app’s description should function as a call-to-action - describing what the app does, its features, and compelling reasons to download it. Simple, concise, and updated descriptions will drive downloads.